Welcome to Edsel & Co.

About Us

Our History


Our Style


Our Blog


Meet The Girls


Heather Poe - Lead Designer

Heather graduated from Kennesaw State University with a degree in Exercise & Health Science. She has always been creative and artistic, and loves to make a space beautiful. Heather started down this home renovation path by gutting and updating her first home with her husband, Daniel. Since then her DIY projects have turned into masterpieces, and has evolved into this business. Heather and Daniel have three children, biologically and through adoption. She loves all things simple and neat with a splash of greenery, and a toy or two (3 kids, remember?)


Kristi Laughlin - Marketing Director

Kristi graduated from Kennesaw State Univeristy with a Bachelors in Communication. She has the creative side for web design and graphics. She is married to the love of her life, Eli Laughlin, has a girl dog named Blue, and has a strong passion for queso.


Tricia Delk - Finance

Aka, The Brains. And for a reason. Smart, organized and too good with numbers.  She has 20+ years of experience working as a book keeper, financial coordinator and spent many years working in our namesake's commercial interior business. She was the Guinea Pig for many years and allowed us to develop our creative skills in her home. Tricia is married to David (and has been for over 3 decades), and produced those 2 beautiful seeds above. 


Ashley Gentile - Designer

Ashley graduated from Samford University with a Bachelors of Art. She has a combined amount of 10 years experience in Commercial Interior Design. Her background and experience include spatial design/space-planning including electrical and partition layouts, building codes, computer aided design (CAD), production of construction documents and interior styling/decorating. She has always had a passion for making any space beautiful and functional. She strives to think of all the details. 

Ashley is married with 3 kids and we are doing a happy dance everyday that we scored her!


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Home Design in Atlanta

Edsel & Co.

Kennesaw, Georgia 30152, United States

(678) 977-6640


Client Reviews

"We had never used a designer before, but were looking for help arranging, layering, and styling our new home. We have tons of family keepsakes, treasures from our travels, and mementos from the many states and counties we've lived - SOMEONE had to help us make sense of it all! Enter Heather and the Edsel&Co girls! They were incredibly thorough in figuring both us and our styles out, listening to the stories of what our pieces meant to us an dhow to prioritize them, implementing a plan and staying on budget, and AMAZING us with the end results! True professionalism, patience and quality. We could not be more pleased and thankful!"

- Nicole

"We hired Heather the team at Edsel & Co to remodel our master bathroom. We have been so happy with their work! I had a vision, but Heather truly made it all come together. In addition to their fabulous design service, their project management really made the process smooth and easy. They schedule, meet and make sure all of the work is impeccable. Thank you Edsel & Co for our beautiful bathroom!"

- Carol

"I have been blown away by Heather and her dedication to her clients. She took my jumbled up thoughts and ideas and turned them into a plan of action. And where I had no vision at all, she did! She sees the very best in every space, and gives me the confidence that we can make it happen. I would honestly be so lost without her and her team. Thanks so much, Edsel & Co.!"
- Kelly